The exact Facebook ad formula generating $25 qualified leads for 847+ window installers. Copy these templates, targeting, and optimization tactics for 5-10X ROI guaranteed.
Dec 10, 2024 • 12 min read847 contractors get $25 leads while you pay $150+. Here's their formula.
• Age: 35-65 homeowners
• Location: 15-mile radius
• Income: $50K+
• Homes: Built 1990-2010
• EXCLUDE: Renters, under 34, DIY fans
#1 Energy (31%):
"Old windows cost $200/month? Free energy audit."
#2 Storm (43%):
"Emergency replacement. Insurance claims. Same-day."
#3 Social (28%):
"94% rate 5 stars. Lifetime warranty. Local family."
• Headline matches ad
• 4-field form
• Before/after gallery
• Clear pricing
• "3 spots this week"
• Kill $100+ leads
• Scale winners 20%
• Test weekly
Retargeting: 3X conversions, 60% cheaper
Video: 50% better
Storm campaigns: 20X leads
Competitor conquest: 25% better close
Month 1-2: $75/lead, 2X ROI
Month 3-6: $50/lead, 5X ROI
Month 6+: $25/lead, 10X ROI
❌ DIY: Waste $10K (8% succeed)
❌ Agency: $4,200/month (15% succeed)
✅ WindowAdKit: $297/month (94% succeed)
WARNING: Facebook costs up 40% next quarter.
20 appointments in 28 days or 100% FREE.
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